Generative AI 101: Elevate Your Marketing Strategy and Boost Efficiency

Imagine having a marketing assistant that never sleeps, never takes a day off, and constantly comes up with fresh ideas for your social media, blog posts, and emails - all tailored to your brand’s unique voice. 

Sounds like a dream, right? Well, it’s not. That’s the power of generative AI, and it’s available to businesses like yours today.

Generative AI has been making waves, transforming how businesses create content, interact with customers, and manage their day-to-day operations. But what exactly is generative AI, and how can you as a business owner leverage it without getting lost in the technical details? 

Let’s dive in and explore how this cutting-edge technology works, why you should care, and how I can help you implement it effectively in your business.

What is Generative AI?

Generative AI, or generative artificial intelligence, refers to a category of AI systems that can create new content.

The content includes text, images, audio, and even videos. These systems utilise advanced machine learning models to learn from existing data and generate outputs that resemble that data in structure and style. 

Think of it as having an incredibly intuitive assistant that studies everything you’ve done before and crafts new, on-brand material that fits seamlessly into your business.

At its core, generative AI learns patterns and structures from the data it’s trained on. It is kind of like teaching an AI to be a chef. You don’t just hand over a recipe and say, “Make this.” Instead, you let the AI study hundreds of recipes, watch cooking videos, and analyse flavours. Once it has gathered all that knowledge, it can whip up its own unique dish, one that captures the essence of the recipes it has learned. 

A good example of this is to provide your ChatGPT a list of ingredients in your pantry cupboard and it will come up with a recipe for you. All with detailed instructions. 

ChatGPT, one of the most popular generative AI models, can generate text based on the prompts it’s given. You might ask it to write an email, create social media captions, or even draft a blog post, and it will use its learned knowledge to produce content that sounds human. The beauty of generative AI is that it doesn’t just copy and paste - it creates something new, based on the patterns it has observed.

Imagine you’re building a house. Traditionally, you’d need an architect to design it from scratch, bricklayers to put it together, and interior designers to make it look nice. With generative AI, you have a team that has already seen hundreds of house designs and layouts. You give them your vision. Your vision might be something like: “I want a cozy, modern home with lots of natural light”. 

And they instantly create a blueprint that’s custom-made for you. The design reflects your style and needs but is generated faster than you could have ever imagined.

Why You Need Generative AI in Your Business

Now that you know what generative AI is, the question becomes: why should you care? The answer is simple - it saves you time, scales your efforts, and enhances the authenticity of your content. Let’s break it down with some practical examples:

• Imagine you run a small online business. You’ve got products to sell, social media accounts to manage, emails to write, and customer service to attend to. Your to-do list is never-ending, and the thought of consistently creating high-quality, engaging content feels overwhelming. This is where generative AI steps in.

• Let’s say you’re launching a new product - a handmade candle line. You need to write a product description for your website, create engaging social media posts, and craft an email to announce the launch. Instead of sitting down and spending hours trying to find the right words, you can ask a tool like ChatGPT to generate a product description that captures the essence of your brand, suggests Instagram captions that highlight the benefits of your candles, and drafts a friendly yet persuasive email to your list. 

Something like this would take hours, now you can get this done in a matter of minutes. 

Another example is consistency.

You might start out strong, posting regularly on social media and sending out emails, but as your business grows, finding time for consistent content creation becomes harder. 

Generative AI can help you maintain a steady flow of content without compromising quality. Need 10 social media posts for the week? Generative AI can quickly generate ideas, and you can fine-tune them to make sure they align with your voice.

You can then use a tool like GoHighLevel and schedule out your social media posts, blog posts, and more. This is my preferred tool, because it is also a sales funnel builder, CRM, QR Code creator and if you want to host your course GoHighLevel is the all-in-one platform at a low monthly cost. 

This is like having a marketing genie in a bottle. You still need to make the final wish, but the genie does the heavy lifting for you. Just as a genie needs a clear command to grant your wish, generative AI needs a clear prompt to give you the best results. And that’s where I come in.

How I Can Help You Implement Generative AI (Without the Overwhelm)

The idea of implementing generative AI might sound exciting but also a bit daunting. How do you know where to start? How do you make sure the AI-generated content truly reflects your brand’s voice? And how do you ensure that you don’t lose the authenticity that your audience loves? The last thing you want or what your brand needs is you sounding like a robot out there. Just another person using ChatGPT. That is not ok. Your brand needs to shine on you! 

That’s where I can help. I’ve developed various sprint courses designed to guide business owners like you through the process of integrating AI into your content strategy - step by step, without the overwhelm.

Here’s a quick look at what we’ll cover in the sprint course:

1. Defining Your Brand Voice for AI: Before we even dive into the AI tools, we’ll focus on teaching AI to understand your unique brand voice. This step is crucial because AI, like ChatGPT, works best when it has a clear sense of the tone and style you want to convey. 

We’ll go through practical exercises to feed the right information into the AI, ensuring that the content it generates sounds like you.

2. Crafting an Irresistible Offer & Value Ladder: Next, we’ll look at how generative AI can help you create compelling offers. Whether you’re crafting a limited-time promotion or a product launch email, AI can take your input and transform it into a well-structured, persuasive message. I’ll show you how to tweak these AI-generated offers to make them stand out while staying true to your brand’s personality.

3. Scaling Your Content Efforts & turning your GPT into an award winning persuasive copywriter: Finally, I’ll teach you how to use AI to generate a consistent stream of content, from blog posts and emails to social media captions. With generative AI, you can quickly create content in bulk, so you’re always ahead of the game. It’s like having an extra set of hands (or, better yet, an entire team) working alongside you.

Imagine you’re a solopreneur trying to maintain a blog, social media presence, and an email newsletter. Every week, you need to come up with fresh content ideas, find the right words, and schedule everything in advance. Generative AI can create drafts of all these materials in minutes. It’s like hiring a content team without the hefty salary.

And for those who want more personalised guidance, I also offer 1:1 sessions where we work together to implement generative AI specifically for your business. Whether you need help with content creation, customer service automation, or even brainstorming new product ideas, I’ll walk you through the entire process so that AI becomes an effective, authentic part of your strategy. After our session your ChatGPT will be your personal branding and marketing assistant with a few decades of business strategy experience and more.

For a limited time only at 85% discount - get your mini sprint course now (set up your ChatGPT for an hour a day or 3 hours in total. Click HERE to access it.

The Future of Business is AI-Driven, But Authenticity Matters

Generative AI is a powerful tool, but like any tool, it’s only as good as the person using it. That’s why my sprint course and 1:1 sessions focus on ensuring that the AI-generated content doesn’t just sound good - it feels authentic to your brand. 

AI can do the heavy lifting, but the heart and soul of your business still need to shine through.

Let me explain it this way… Imagine you’re at a fancy restaurant. The chef has a sous chef who does all the prep work, The chopping of the vegetables, marinating the meat, and organising the kitchen. The sous chef makes the chef’s job easier, but when the dish is served, it’s the chef’s expertise and vision that the customer experiences. 

Generative AI is your sous chef, helping you do all the prep work, but you are the chef who brings it all together and delivers the final, authentic experience to your audience.

Conclusion: Implementing Generative AI Made Simple

If you’re ready to unleash the power of Generative AI and let it transform your business, now is the time to take action. Whether you choose to join my sprint course and learn how to integrate AI into your marketing strategy or work with me 1:1 for personalised support, I’ll help you take the overwhelm out of AI and make it work for you.

Imagine saving hours each week, having a steady flow of content that feels authentic, and staying ahead of your competitors - all with the help of AI. You don’t have to be an AI expert to make this happen. 

I’ll guide you through the entire process, ensuring that AI becomes a natural extension of your business, helping you grow without sacrificing what makes you unique.

Ready to get started? 

Click here to discover how AI can become your business’s new best friend, or book a 1:1 session with me today. 

Let’s make AI work for you - authentically, ethically, and effectively.

Jordan's Testimonial on the workshop I did with him:

Book your 1:1 Workshop with me at a very affordable price: https://unleashyourmarketing.co/chatgpt-authentic-brand-voice-setup